MULTI-FACETED FASHION EXECUTIVE

Design | Trend-Color/Concept | Licensing| Production | Product Development

A self-motivated creative executive imploring experiences in licensing, wholesale, entrepreneurial design, product development, and production to realize new ideas, and execute strategies to pursuing new business ventures.  Adept at leading, inspiring, and directing a team by mentoring individual talents to prioritize and logically implement a course of action to achieve set goals with hands on approach and strong work ethics. 

Known for leading, inspiring and directing a team to create a brand vision. 

Translates brand identity across multiple categories globally.

ANNE KLEIN , VP OF DESIGN AND MERCHANDISING- LICENSING

New York, July 2015 - July 2019

Brand direction and vision for all licensed product categories- 

  • Shoes, Handbags, Watches, Optical, Sun, Coats, Jewelry, Scarves, Belts, Legs, Sleepwear, Luggage, Korea Apparel and Fragrance

  • Work with all teams from concept through development cycle. Including fabric, print, trim and fit

  • Global sales over $650 million

  • Strategize new and existing business opportunities to maximize potential of brand while maintaining brand integrity to become more successful at retail.

  • Successfully coordinate design and business objectives by working and negotiating with in-house design teams, product managers and management teams.

  • Review all products at each phases of business including sourcing, proto review and showroom.

                

SIMONELLI GROUP,  OWNER AND CREATIVE DIRECTOR

New York, 2008 - 2019

The SIMONELLI GROUP develops products based on clients needs. 

Align and build strategic partners for design, product development, sales, PR and Production.

  • CAGGIE&LISA- Launched a Contemporary Plus Size Company 12- 24.

  • HONOR - Head of Production for Luxury start up in NYC.  

  • CALLULA LILLIBELLE- Head of Production for Contemporary start up in NYC.

  • THE ORIOLE MILL -  Created a Bedding and Home Brand.  Implemented strategy by aligning with Luxury retailers.  Neiman Marcus, Barneys an ABC Home.   Also in NYT and Martha Stewart Living.  Art Director for all Photography, Marketing materials and Website. 

  • URBAN ZEN- Head of Production/Merchandising for Donna Karan  NYC.  

  • WYLIE WILSON - Head of Production/Merchandising for Luxury Intimate start up Los Angeles CA

  • LULULEMON- Color and Trend Presentation for Street inspired Collection  

                

DONNA KARAN INTERNATIONAL  , SVP OF DESIGN/ MERCHANDISING- LICENSING

New York, 1988-2008

Design direction and vision for all women product categories for Donna Karan and DKNY

  • DKNY Jeans, DKNY Juniors, DKNY Intimates, DKNY Coats, DKNY Home, DKNY Hosiery, DKNY Swim, DKNY Jewelry, DKNY Scarves, DKNY Japan DKNY International Kids, DKNY Kids
    Donna Karan Intimates, Donna Karan Hosiery, Donna Karan Socks

  • Fully responsible for 15 licensed businesses with sales exceeding $750 million. 

  • Communicate corporate design direction and vision.

  • Strategize new and existing business opportunities.

  • Manage team of Design Director, Designers, International Designers and Assistants. 

VP OF DESIGN - LICENSING 2000 - 2005 

DESIGN DIRECTOR- LICENSING 1998 – 2000 

DKNY DESIGN- DKNY WOMEN’S 1988 - 1998 

 

 

caggie@caggie.com                     c.917-294- 5119                         caggiebradford.com